How we collect, use, and protect personal data

This page sets out how Inzen handles personal data collected through our website and in the course of our consulting work.

Last updated

14 May 2026

Controller

Inzen

1. Who We Are

Inzen ("Inzen", "we", "us", "our") is an AI consulting business providing services including LLM application development, process automation, and custom AI agent design.

We are the data controller for personal data collected through our website (inzen.co.uk) and in the course of our business activities. This means we are responsible for deciding how and why your personal data is used.

Controller: Inzen

Registered Address: 5 Cornfield Terrace, Eastbourne, United Kingdom, BN21 4NN

Email: [email protected]

Website: inzen.co.uk

2. What Personal Data We Collect

2.1 Contact Form Submissions

  • Your name
  • Your email address
  • Your organisation name, if provided
  • The content of your message

2.2 Website Analytics Data

When you visit our website, we may collect technical data via Google Analytics, but only after you have given cookie consent.

  • Your IP address, anonymised
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring website or search terms used to find us
  • Geographic location at country or city level

2.3 Client and Prospect Data

Following a consultation, proposal, or engagement, we may also hold business contact details, communication records, and information you share about your organisation's needs.

2.4 Data We Do Not Collect

We do not knowingly collect sensitive personal data (special category data) such as health information or biometric data through our website, and we do not knowingly collect data from children under 16.

3. How We Use Your Personal Data

We only use your personal data where we have a lawful basis under UK GDPR.

Purpose Lawful Basis
Responding to contact form enquiries Legitimate interests, to communicate with prospective clients who have chosen to contact us
Sending proposals, statements of work, and engagement communications Contract, where processing is necessary to perform or enter into a contract with you
Understanding website usage and improving content Consent, collected via the cookie consent banner before analytics cookies are set
Maintaining records of client engagements Legitimate interests, to manage business relationships and comply with our obligations
Complying with legal or regulatory obligations Legal obligation

We will never use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

4. How Long We Keep Your Data

Data Type Retention Period
Contact form enquiries where no engagement follows 12 months from submission
Client contact and engagement records 6 years from the end of the engagement
Website analytics data 26 months, with IP addresses anonymised
Email correspondence 6 years from the last communication on a matter

At the end of the applicable retention period, personal data is securely deleted or anonymised.

5. Who We Share Your Data With

We do not sell, rent, or trade your personal data. We may share it with the following third parties where necessary.

5.1 Service Providers

  • Google LLC for website analytics via Google Analytics. Google may process data outside the UK under the UK-US Data Bridge. You can opt out at tools.google.com/dlpage/gaoptout.
  • Apple iCloud Mail, used for business email communications.

5.2 Legal and Regulatory

We may disclose personal data to law enforcement or regulatory authorities where required by law, or where necessary to protect our legal rights.

5.3 Business Transfers

If Inzen is acquired or its assets are transferred, your data may be included. You will be notified if this occurs.

6. Cookies

Our website uses cookies to help us understand how visitors use our site. We obtain your consent before setting any non-essential cookies.

Cookie Type Purpose and Details
Strictly Necessary Essential for the website to function and do not require consent.
Analytics (Google Analytics) Collects anonymised data about site usage and is only set after consent is given through our cookie banner.

When you first visit our website, you will see a cookie consent banner. You can also control cookies via your browser settings, although doing so may affect site functionality.

7. Your Rights

Under UK GDPR you have the following rights. To exercise any of them, contact us at [email protected]. We will respond within one calendar month.

Access

Request a copy of the personal data we hold about you.

Rectification

Ask us to correct inaccurate or incomplete data.

Erasure

Ask us to delete your data where it is no longer necessary.

Restriction

Ask us to pause processing your data in certain circumstances.

Portability

Receive your data in a structured, machine-readable format.

Object

Object to processing based on legitimate interests.

Withdraw Consent

Withdraw consent at any time, including for analytics cookies.

Complain

Lodge a complaint with the ICO at ico.org.uk.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Secure HTTPS connections across our website
  • Access controls limiting who within Inzen can access personal data
  • Use of reputable, security-certified third-party service providers
  • Regular review of our data handling practices

In the event of a data breach likely to affect your rights, we will notify you and the ICO as required by law.

9. International Data Transfers

Some service providers, including Google, may process personal data outside the UK. Where this occurs, we rely on appropriate safeguards, including UK adequacy decisions, Standard Contractual Clauses, and certification schemes such as the UK-US Data Bridge.

Contact us at [email protected] to request details of the safeguards we rely on.

10. Use of AI Tools

As an AI consulting business, Inzen uses AI-powered tools internally to support our work. We apply the following principles:

  • We do not input identifiable personal data into third-party AI tools without an appropriate legal basis and, where necessary, a data processing agreement in place.
  • Where AI tools are used in client engagements, this is disclosed in the relevant statement of work.
  • We keep our use of AI tools under review as the regulatory landscape evolves.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the last updated date and, where appropriate, notify you by email or via a notice on our website. Continued use of our website following notification constitutes acknowledgment of the updated policy.

12. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy:

Inzen - Data Controller

Registered Address: 5 Cornfield Terrace, Eastbourne, United Kingdom, BN21 4NN

Email: [email protected]

Website: inzen.co.uk

You can also contact the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113 if you are unhappy with how we have handled your data.